Sunday, June 15, 2025

A Goal-Pushed Partnership: How Group Is At The Middle Of Cisco’s Latest Sports activities Endeavor

After I take into consideration sports activities, I take into consideration group. From the diehard followers {of professional} sports activities groups to leisure gamers, sports activities stay a core a part of society due to how they forge connections and convey folks collectively. And in relation to Cisco’s funding within the sports activities and leisure world, connection is on the coronary heart of all the pieces we do. 

Oftentimes we imply that actually – as Cisco powers a few of the greatest occasions in sports activities and leisure, offering safe and dependable know-how to permit followers to observe, share and join in the course of the moments that matter most. From offering on-course Wi-Fi on the U.S. Girls’s Open in Erin Hills this previous weekend, to deploying a full portfolio of options on the U.S. Open at Oakmont in just some weeks, to elevating the fan expertise at BottleRock Napa Valley, Cisco know-how is retaining the sports activities and leisure world related (and guarded!) week in and week out.  

Right this moment, we’re excited to add a brand new companion to our portfolio – Monumental Sports activities & Leisure (MSE). Our new multi-year collaboration will embody all the Monumental enterprise, together with the NBA’s Washington Wizards, NHL’s Washington Capitals, WNBA’s Washington Mystics, Monumental Sports activities Community (MNMT), and Capital One Enviornment. This new partnership shall be an unimaginable platform for each our manufacturers – highlighting what turns into attainable on the energy of Cisco’s AI-ready know-how. However equally as necessary, this can be a partnership constructed on shared values – a perception within the energy of sport to function a platform for group empowerment, and the central position that know-how performs in making that perception a actuality.  

The announcement comes at a very thrilling time for MSE, as development is in full swing for the brand-new Capital One Enviornment that’s going to be the brand new gold normal, multi-purpose venue for reside occasions. Within the coronary heart of downtown Washington, D.C, the constructing will serve tens of millions of annual guests and supply an unparalleled platform to focus on our dynamic options, host clients and display the constructive outcomes which can be attainable on the again of a unified Cisco infrastructure.  

One of the thrilling options of the brand new Capital One Enviornment is the event of the first-of-its-kind Cisco Command Middle – a state-of-the-art hub inside the new enviornment that can energy fan experiences, venue operations and crew efficiency. The Cisco Command Middle shall be a real showcase for the way an end-to-end Cisco deployment – together with Cisco Wi-Fi 7 with Cisco Areas, Cisco IP Material for Media, Cisco ThousandEyes, Wipro VisionEDGE and extra – can energy artistic and dynamic experiences.  

However this partnership is far greater than only a new enviornment. It is a chance to mix the forces of our two organizations and prolong our constructive affect collectively. One of many methods we’re most excited to leap into that is via our work with veterans – a gaggle we’re each extremely enthusiastic about serving. This fall, we’re launching a brand new Veterans Management Growth Cohort at Cisco, which is about empowering veterans by offering the instruments, assets, and alternatives they should excel in tech. It is a 10-week profession accelerator program, and we’re excited to host this system fruits with a celebration at Capital One Enviornment this November throughout Veteran’s Week. We hope that that is only a launching pad for one in all many community-focused packages that can form this new partnership between Cisco and MSE. I can’t wait to see the brand new heights we are going to attain collectively – showcasing what it means to energy group via sports activities.

And if you’re headed to Cisco Reside! subsequent week in San Diego, ensure to affix MSE Founder & CEO Ted Leonsis and Brian Tippens SVP, Chief Social Affect and Inclusion Officer at Cisco for a particular session on how this new partnership sits proper on the intersection of Sports activities, Expertise, and Service. 

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