TikTok introduced on Tuesday that it’s formally launching TikTok for Artists, a brand new music insights platform that’s designed to assist artists construct their careers. The official launch comes two months after TikTok was noticed testing the platform in choose nations.
The software is constructed to assist artists and their groups higher join with followers, enhance their promotional efforts, and inform content material creation on TikTok. The platform offers artists, their labels, and their groups entry to information concerning the efficiency of the artist’s music and posts and TikTok.
These metrics embrace the variety of views, posts, and creator engagements per tune, together with related insights into publish efficiency. Different insights embrace details about an artist’s followers, comparable to their age, language, and gender.
TikTok for Artists additionally consists of step-by-step guides to TikTok’s instruments and options, and extra help and assets, the corporate says.
As well as, TikTok introduced that it’s launching a brand new “Pre-Launch” software that permits artists to advertise upcoming album releases on TikTok. The characteristic lets followers pre-save albums on to their Spotify or Apple Music library, the place they’ll turn into immediately out there to take heed to upon launch.
TikTok performs a giant half in driving music tendencies and viral songs, so it is smart for the corporate to introduce a devoted house to assist artists higher promote their content material and drive fan engagement. TikTok for Artists may assist artists broaden their attain and develop their viewers.
It’s price noting that the launch of TikTok for Artists comes eight months after ByteDance determined to shut down TikTok Music, a music-streaming service that was being examined in a handful of nations. On the time, the corporate stated it determined to retire the service with the intention to “give attention to our purpose of furthering TikTok’s function in driving even higher music listening and worth on music streaming companies.”
The occasions of the previous yr present that TikTok is now not attempting to compete with companies like Spotify and Apple Music, and is as a substitute going to give attention to being a platform for music discovery and promotion.
TikTok for Artists is now out there in Indonesia, Japan, Korea, Australia, New Zealand, United Kingdom, Eire, France, Germany, Italy, Spain, Netherlands, Sweden, Norway, Denmark, Egypt, Lebanon, Saudi Arabia, United Arab Emirates, Morocco, United States, Canada, Mexico, Brazil, Colombia, and Argentina. The platform might be rolling out in different nations quickly, TikTok says.
