Today in the history of Apple: Mac Marketing Guru Joanna Hoffman was born

27th July 1955: Joanna Hoffman, who joins the original Macintosh and other teams and becomes the first real woman Steve Jobs, is born in Poland.

Six months younger than Jobs, the marketing manager is one of the few people who are willing and able to build Apple co -founders often in the first part of his career.

Joanna Hoffman: Steve Jobs’ Self -confidence

Hoffman grew up in the Soviet Union before moving to Warsaw in Poland and then Buffalo in New York. The camera from the creative family. Her father, successful filmmaker, Direct Battle of Warsaw 1920The first Polish 3D feature film.

Hoffman won the Bachelor of Science in Humaninity and Science at the Massachusets Institute of Technology. Then she chased Ph.D. In archeology at the University of Chicago. During this time, an interview in Xerox Park, a legendary Silicon Valley research center, where Jobs first saw the graphical user interface that he edited for Mac.

Jef Raskin builds Hoffman. He worked for Apple and wrote documentation for Apple DOS. Hoffman got into the discussion with him.

Raskin then asked Hoffman to talk about the role in Apple, then began marketing for the Mac Research Project project. When Jobs took over the Mac project, Hoffman gained the reputation of one of the few people who could disagree with him. She turned immune to his “field of distortion of reality”.

During a trip to Italy at the time of the Mac opening, Hoffman threatened to make hot coffee over Jobs’s key when he became angry at the lack of vegan food in a restaurant.

https://www.youtube.com/watch?v=lexy6hsfglq

Joann Hoffman’s career Apple Apple

When Jobs left Apple in the autumn of 1985 after an attempt at the coup of the meeting room, Hoffman followed another. At the Hoffman’s early meeting, he apparently pointed out that Jobs was non -erealistic with his early projections about how quickly another computer was sent. (Her forecast proved to be 100% accurate.)

The next time Hoffman for Software Proming Software and Electronics General Magic worked with other employed. In 1995 she removed herself to spend more time with her family. In 2020 she began working as a consultant for Sherpa.ai, Spanish artificial intelligence with offices in Bilbau and Silicon Valley.

… And her display in the movie, Steve Jobs

Kate Winslet portrayed Hoffman in Danny Boyle 2015 Steve Jobs. But Hoffman’s role in Jobs’s life was not as extensive as he portrayed Aaron Sorkin script. (For example, she had nothing to do with the iMac years.)

Hoffman, however, was an important part of the original Macintosh project – and a very important figure in Jobs’s life.

Happy birthday, Joanna!